There is too much wrong with this website to fit into a blog so I will focus on the glaring issues at hand. There is absolutely zero negative space in this design. Every inch of the page is covered in some sort of text or complex image and our eyes have no logical place to fall into focus. Such as I discussed on the Time magazine cover, there are no angles or balances to lead our eyes to a central point so we are lost looking at a big blur of junk without actually seeing anything. Also the entire page is in the brown hue or tint and it further adds to the plop of text and images thrown on the page as it all blurs together. Another interesting rhetorical shortcoming of the designer of this eyesore site is that every few lines or images talks about some sort of special sale and if everything is on a special sale, nothing is actually on sale. This page is saturated with sale opportunities, text, and the color brown.
Next we have a wonderfully designed site, www.wendys.com
This website has a very strong and standard design template. The outside border of the site is a general earth tone to not distract the reader but centralize the reader's eyes to the middle of the page. Now the cups on the left side create angles towards the center piece of paper that most likely contains the message of the website. The right side of the page uses distinct colors on smaller, individual advertisements for the site while not disturbing the balance created by the left side of the site. Immediately upon looking at the site, it is very clear that the designer is Wendy's as it is clearly identified in the top left corner without too much clutter or distraction. This website has tremendous balance between background "negative space" and the important pieces of the image. This is true even inside the middle box as the background behind the cups, middle box, and right side advertisements is placed very out of focus and of very mellow cool colors.
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